Wholesome World is a new app (approved by the NHS) that has launched to assist all of your nutritional and home health understanding, alongside pushing the awareness of authorised medicinal research. The app came about after founder, Freyja Hanstein, lost her husband to abdominal Synovial Sarcoma cancer in 2014 and she herself was diagnosed with a brain tumour the following year. In this blog, Freyja shares how the lifestyle app started, and how cold water swimming helped her along the way.

Wim Hof believes that embracing the cold has the ability to change anyone’s life for the better. In this blog, we learn more about how cold exposure has enabled him to advance scientific understanding of the human body. Plus, accomplish extraordinary feats of human endurance, including 21 Guinness World Records. 

We’ve always been fascinated by the connection between the human mind and the natural world, but when we heard BBC journalist Sophie Pierce’s story we were blown away by her honesty and vulnerability. Having lost her son Felix to Sudden Unexpected Death in Epilepsy (SUDEP) at the tender age of twenty, Sophie sought solace in nature and cold water to help her connect to both her grief and her son.