Wim Hof believes that embracing the cold has the ability to change anyone’s life for the better. In this blog, we learn more about how cold exposure has enabled him to advance scientific understanding of the human body. Plus, accomplish extraordinary feats of human endurance, including 21 Guinness World Records. 

When ex-marine Sam Murray hit rock bottom he embarked upon a difficult journey of self-awakening and personal development. After discovering a combination of cold water and breathwork to be a life changing combination, he was then inspired to help others. Since then, he has co-founded the Breath Connection, to support other frontline personnel and veterans overcome their trauma.